Call Average in MR Reporting

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MR tools calculate this automatically using DCR logs and shift calendars. It’s displayed on dashboards for both reps and managers.

How It’s Calculated:

Call Average = Total Doctor Visits ÷ Total Working Days

Why It’s Tracked:

  • Sets performance benchmarks
  • Flags low-activity reps
  • Helps optimize coverage plans
  • Encourages consistency

Why It Matters:

Call average is a core pharma KPI in India — directly linked to revenue, rep discipline, and territory effectiveness.

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