Chemist Personal Order Booking

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POB gives a real-world view of prescription conversion — especially critical in competitive therapeutic areas where chemist substitution is high.

What It Tracks:

  • Which chemists received doctor-linked orders
  • Products purchased and quantity
  • Doctor-chemist link confirmation
  • Brand substitution insights

How It Works:

Many MR platforms now let reps log chemist visits, tag POB orders, and even track local stock availability.

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