e-Detailing in Pharma

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MR Reporting software integrates e-detailing modules that record which slides were shown, for how long, and which doctors viewed what.

What It Enables:

  • Richer product presentations
  • Real-time updates to content
  • Trackable content engagement
  • Standardised brand messaging

Why It Matters:

e-Detailing boosts visual recall, helps pharma teams go paperless, and ensures brand consistency — especially useful in metro zones and specialist segments.

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