Joint Field Work in Pharma

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MR software allows managers to log joint field sessions, note observations, and tag visits separately for performance review.

What It Involves:

  • Managers accompany MRs for doctor visits
  • Observe communication and product detailing
  • Offer live feedback and sales mentoring
  • Evaluate territory knowledge and call discipline

Why It Matters:

Joint field work helps ensure message consistency, strengthens coaching, and identifies training gaps — especially important in Indian pharma’s people-driven model.

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