Prescription Audit
All Groups
Insights are plugged into MR dashboards to assess promotion effectiveness and territory brand share.
What It Involves:
- Collecting doctor prescription feedback
- Visiting chemists to track brand movement
- Logging doctor-brand-chemist linkages
- Mapping prescriber loyalty and brand recall
How It’s Used:
Insights are plugged into MR dashboards to assess promotion effectiveness and territory brand share.
Related Glossary
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