Sample Tracking in Pharma Sales
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Sample logs are recorded through MR Software and linked to each doctor visit. This ensures visibility and prevents misuse or over-distribution.
What It Tracks:
- Samples issued per MR
- Doctors who received them
- Product name, batch number, and expiry
- Quantity and distribution date
Why It Matters:
In India’s sample-heavy pharma marketing model, digital tracking ensures compliance, better targeting, and optimized product usage insights.
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