Territory Management in Pharma

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Territory mapping is built into MR tools — so managers can see coverage gaps, avoid rep overlap, and balance workloads.

What It Involves:

  • Splitting markets by geography or specialty
  • Assigning reps to fixed territories
  • Monitoring visits by region
  • Reallocating zones based on performance

Why It Matters:

In Indian field operations, clear zone ownership reduces travel waste, boosts doctor coverage, and improves regional sales outcomes.

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